AI Powered Visuals
Transforming traditional design workflows through strategic AI implementation and team empowerment.
AI
Transformation
Recognising the transformative potential of generative AI in creative production, I spearheaded a comprehensive initiative to integrate these emerging technologies into our established design workflows.
My approach was methodical and focused on practical applications that would enhance rather than replace our team's creative capabilities. I began by conducting a thorough assessment of available tools, evaluating their strengths, limitations, and potential impact on our specific production needs.
Our innovative AI production system enabled the creation of customised venue imagery featuring authentic-looking performers, engaged audiences, and dynamic entertainment scenarios. I developed detailed prompt libraries and quality control protocols that ensured all generated imagery maintained brand consistency while reflecting the unique character of each venue. This approach not only provided marketing teams with rapid access to on-brand visuals but also allowed for unprecedented customisation, different demographics, lighting moods, and entertainment types could be generated on demand.
The scope of this AI transformation expanded across Grosvenor's entire visual ecosystem. We created specialised image sets for the Live Casino products that conveyed excitement and sophistication, produced appetising food and beverage imagery for venue promotions, and developed atmospheric visuals for live music events. Perhaps most impressively, we replaced thousands of standard slot game background images with unique, AI-generated alternatives that elevated the visual appeal of these digital products. This comprehensive approach resulted in a reduction in photography production costs, 80% faster turnaround times for marketing materials, and significantly improved visual consistency across all brand touchpoints.
