Kraken UK Concept
UK Portrait Series for Kraken
British
Portraits
"Rewriting the Rules" celebrates British innovators who are challenging established systems and creating new possibilities through blockchain technology.
This portrait series captures the tension between Britain's rich traditional heritage and its rebellious spirit of innovation, positioning Kraken as the platform empowering this transformation following their UK EMI authorization.
The concept works on multiple levels:
- References Britain's dual identity as rule-maker and rule-breaker
- Acknowledges regulatory frameworks while suggesting creative disruption
- Positions subjects as active creators of new systems
- Suggests the rewriting of personal financial narratives through blockchain
The campaign centers around a portrait series featuring various British innovators (musicians, visual artists, tech founders, community builders, publishers) in authentic British settings. Each portrait juxtaposes historic elements with contemporary innovation, using a color palette that blends British heritage with Kraken's brand identity.
The strategic messaging focuses on:
- British innovation heritage
- Practical applications of blockchain technology
- Financial empowerment and democratization
- A forward-looking vision for Britain's role in the digital economy
The campaign unfolds in three phases:
- Foundation: Establishing the core narrative with educational emphasis
- Community Expansion: Adding community-nominated innovators
- Impact Documentation: Showcasing measurable results and collective transformation
This approach positions Kraken not just as a cryptocurrency platform but as an enabler of cultural and economic transformation in the UK.
