Wink Bingo

As creative lead on this ambitious project, I created a complete brand ecosystem designed to stand out in a highly competitive market.

Beginning with strategic positioning, we developed a distinctive brand identity that balanced playful approachability with trustworthiness, essential qualities for attracting and retaining players in the online gaming space. This visual language was meticulously documented in extensive brand guidelines that ensured consistency across all manifestations of the brand.

I personally designed both the consumer-facing website and the custom bingo client interface, creating a seamless user experience that reinforced brand identity at every interaction point. The bingo client design required careful attention to both functionality and visual appeal, balancing gaming mechanics with brand personality to create an engaging player experience. These digital touchpoints became the cornerstone of the brand experience, with intuitive navigation and distinctive visual elements that made Wink Bingo immediately recognisable.

The digital presence became our primary focus, with these platforms serving as both brand showcase and functional gaming environment. We implemented innovative UX solutions that simplified the player journey while incorporating subtle brand moments throughout the experience. This careful balance of functionality and personality extended across all touchpoints, from targeted email campaigns and social media content to digital advertising and promotional materials.

What set the project apart was our integrated approach to creative execution. Rather than treating channels as separate entities, we developed cohesive creative campaigns that maintained consistent storytelling while adapting to the strengths of each medium, whether dynamic digital assets, high-impact print advertising, or engaging motion graphics.

The distinctive visual language and consistent creative approach contributed significantly to Wink Bingo's commercial success, establishing it as a recognisable brand within a crowded market. The ultimate validation came with its acquisition by 888 Holdings, demonstrating the tangible business value created through strategic brand development and creative execution.