FlyFi.io

FlyFi.io challenged the traditional travel booking model by prioritising user privacy and cryptocurrency payments in an industry dominated by data-heavy platforms. As a startup disrupting the travel space, they needed a comprehensive design system that would communicate trust and security while making complex crypto payment flows accessible to mainstream users. The challenge was creating an intuitive experience that balanced cutting-edge payment technology with the familiar expectations of travel booking.

I spearheaded the complete visual and user experience strategy, working directly with founders and product owners to understand the unique requirements of privacy-focused travel booking. My approach centred on creating a comprehensive design system in Figma that would serve as the single source of truth for the entire product ecosystem.

Collaborating closely with developers, I architected user journeys that simplified the inherently complex nature of cryptocurrency transactions while maintaining the privacy standards that set FlyFi apart. I utilised AI-generated visuals strategically throughout the platform to create distinctive imagery that reinforced the brand's innovative positioning without compromising the clean, trustworthy aesthetic essential for financial transactions.

The design process involved extensive research into crypto payment gateways and their unique UX challenges, ensuring our interfaces could guide users through unfamiliar territory with confidence.

The final implementation delivered a cohesive design system that successfully bridged the gap between complex blockchain technology and intuitive user experience. The Figma-based design system provided scalable components that maintained consistency across all touchpoints while enabling rapid iteration as the startup evolved.

The crypto payment user journeys I designed transformed a typically intimidating process into a streamlined experience, with clear visual feedback and progressive disclosure that guided users through each step. Frontend layouts were optimised for both desktop and mobile experiences, ensuring accessibility across devices while maintaining the platform's commitment to user privacy.

Working in close partnership with the development team ensured seamless translation from design to code, while regular collaboration with founders kept the vision aligned with business objectives. The result was a platform that successfully positioned FlyFi.io as a trustworthy innovator in the privacy-focused travel space.