Grosvenor Casino

The Grosvenor Casino comprehensive rebrand initiative was a collaborative effort with our agency partner to reimagine this iconic gaming brand for the modern audience.

The project began with extensive market research and stakeholder workshops to identify core brand values and positioning opportunities within the competitive landscape. From these insights, we developed a holistic brand strategy that honored Grosvenor's heritage while establishing a more contemporary, accessible identity that would resonate with both existing customers and new audiences.

The refresh included a professional photo shoot featuring new brand faces, and we developed an above-the-line campaign complete with television advertising that extended the brand's reach to new audiences.

The digital expression extended through custom 3D assets, distinctive website treatments, and cohesive marketing materials. Close collaboration with the product team ensured seamless integration into the redesigned Grosvenor app, creating continuity between physical venues and digital touchpoints.

This unified approach significantly boosted brand perception metrics and digital engagement post-launch.