Snap Functional Fizz

The Snap drink concept is a direct response to the explosive growth of 'functional fizz' and the rapidly evolving consumer demand for soft drinks with real, science-backed wellness benefits in 2025.

I began by studying macro beverage trends, noting the strong appetite for adaptogenic, botanical, and superfood-infused drinks among health-conscious demographics. Guided by this research, Snap was designed to stand out through inventive herb-and-fruit flavor pairings, the inclusion of proven functional mushrooms like Lion's Mane, Reishi, Cordyceps, and Chaga, and an emphasis on distinct visual identity.

We prioritised consumer desire for both efficacy and shelf appeal, selecting eco-friendly, minimalist packaging and building a brand narrative that made health-forward choices not just acceptable but desirable and fun.

Snap delivers a portfolio of boldly blended, naturally fizzy drinks with real fruit flavors and targeted functional mushroom extracts, supporting cognitive, immune, and energy benefits. The brand comes to life through a striking and playful visual style where each flavor is personified by surreal, hand-illustrated characters with fruit heads dressed in tailored vintage-inspired outfits, creating a unique, meme-ready personality for every product. This distinctive artistic direction blends humor with sophistication and instantly captures attention on shelf and in digital media.

The packaging combines bold, bright backgrounds with clean, imposing typography to complement the vivid character art, delivering an aesthetic that is both modern and memorable. Sustainability is echoed in the choice of minimalist, eco-conscious materials, reinforcing Snap's commitment to the environment alongside its functional beverage benefits. This powerful visual and brand language positions Snap as a standout choice for the wellness-conscious, younger demographic seeking fun, effectiveness, and originality in their beverage of choice.