Stride Gaming

During my tenure at Stride Gaming, I developed and implemented a comprehensive brand strategy that unified their diverse portfolio of gaming properties under a cohesive visual identity system. The challenge was significant: consolidating hundreds of gaming products while maintaining their unique appeal within a recognisable parent brand framework.

Through extensive market research and stakeholder workshops, we identified core brand attributes that resonated across audiences and created a flexible design system with modular components that could be adapted across platforms. We established clear guidelines for typography, color usage, and visual elements that ensured consistency while providing creative freedom within defined parameters.

The website design and UX implementation phase encompassed complete digital transformation with responsive website redesigns that prioritised user experience across all gaming properties. We developed intuitive navigation systems and optimised user journeys that maintained brand consistency while allowing each property to retain its distinctive character.

Beyond digital applications, the strategy extended into physical environments through custom office merchandise, environmental graphics, and signature wall installations. This systematic approach allowed us to rapidly deploy new marketing materials across multiple channels with significantly reduced production time.

The implementation delivered a truly holistic brand ecosystem that bridged digital and physical expressions. The website design and UX improvements, combined with marketing collateral, print advertising campaigns, and branded email templates, created seamless user experiences that strengthened brand recognition across all touchpoints.

The immersive brand experience created a stronger connection between employees and the company vision, while providing impressive touchpoints for visiting clients and partners. This comprehensive approach strengthened Stride Gaming's position as an industry leader and contributed to measurable increases in brand equity metrics during my time with the company.